Company identity in Belgium
Any company incorporated in Belgium
needs to be registered with the Trade Register
. At this stage, the investors
must also choose and, if needed, reserve a company name in Belgium
. The name of the future company is important: it will describe the company, make it memorable towards clients and, in time, gain prestige and recognition in the field.
Company names in Belgium
According to Belgian Company law
, there are no restrictions when choosing a company name
. However, it is very important that the name does not resemble or copy other existing company names
in the business sector. By making sure the name is as unique as possible, the company is protected from any trademark opposition claims and the customers can remember the company name
without mistaking it for the name of a competing company.
The company name, and all the other important identification data for the company, is submitted at the Belgian Register of Companies (KBO/BCE). This electronic database allows entrepreneurs to register their business and allows other customers to search for certain companies.
Trading names or brand names should be registered to ensure that they are protected against infringement. Entrepreneurs can check if a business name already exists by making an application to the Trade Marks Office belonging to the Federal Public Department for the Economy, Small and Medium-sized Businesses, Small Traders and Energy. The registered names, brands and other specific items are protected according to the European trademark legislation.
Reserving te desired name for a Belgian company
New businesses may also want to check the availability of an online domain name for their business. This can be done online for Belgian domains ending in .be, .brussels or .vlaanderen. Entrepreneurs need to be careful when choosing a domain name and make sure that it is not too similar to any existing ones.
Choosing a company name
and registering your new company
are only the first steps when opening a business in Belgium
. Our Belgian lawyers
can help you register your company and provide further assistance for company management